A lead is the profile of information gathered about a potential customer from a variety of interactions with your company. Putting various processes and events in place to capture leads is important to the long-term growth of your business, since the goal of growing your database of leads is to eventually convert them into paying customers.
Lead generation is important for your business because the traditional buying process has dramatically changed and therefore, requires your business to stimulate interest in your products or services across the customer pipeline.
A thorough lead generation strategy is necessary to keep potential and relevant customers flowing into your database for ongoing nurturing by your sales and marketing teams. The quality of the leads generated for your business is often one of the biggest challenges, says 61% of B2B marketers surveyed. In Synervas we focus in qualified leads, which definitively make your business grow.